Now for my concept:
- I am going to produce a series of commercials for a car and 0r motorbike (or a car/bike product).
- The commercials will feature both live-action footage & 3D elements.
AIMS:
- Produce three 15-30 second commercials
- The commericial's should all fit together as a series, all with the same theme(s) running through them & structured in a similar way.
- They will be set apart by different scenarios, which highlight different features of the product.
THEME:
Promoting the car/motorbike 7 it's various features, using bugs & insects.
The bugs & insects will essentially be character's, who are involved in a scenario. Each scenario will have two parts to it. The 1st part will be playing out a scene that is a relatively normal part of that insect's life, and will have some similarity to a certain aspect of the product. The 2nd part will point out another aspect of the product, but this time will eventuate in the insect being injured or neutralised in a comical kind of way.
for example:
two bugs are flying/hovering (with a stationary camera view of them). A tagline reads: "at 90 dB, you will definetly hear it coming" as the sound effect of an approaching sports car begins to appear in the background. The car flashes by, squishing the two bugs. Another tagline reads: "but with a top speed of 280 km/h, you won't be able to get out of the way".
This is the begginning of my concept, & it needs lot's more work. I must go, I have some brainstorming to do...
Saturday, July 21, 2007
Self driven brief
So, a self driven brief first up, YAY!
... and we've got like 9 weeks to finish it, sounds great!
Alright, my initial idea for this project was to use 3D elements, and compose them with live-action footage. At this stage of my education I'm still learning new techniques, discovering my own style(s) and finding what I most want to do. So, I feel I should expose myself to advanced compositing and motion-tracking, as something I haven't experienced much of.
Having seen films like Transformers recently (if you haven't seen it yet and you have any interest in animation at all, stop kidding yourself, and just go!) and looking at companies like Method Studios, who specialise in photorealistic 3D, I really want to attempt some sort of photorealism myself.
I realise how difficult a task it can be to get smooth motion-tracking, but here's a student work by Nicholas Markel from the Vancouver Film School, that shows that it is possible for struggling students like us to get some resemblance of realism:
... and we've got like 9 weeks to finish it, sounds great!
Alright, my initial idea for this project was to use 3D elements, and compose them with live-action footage. At this stage of my education I'm still learning new techniques, discovering my own style(s) and finding what I most want to do. So, I feel I should expose myself to advanced compositing and motion-tracking, as something I haven't experienced much of.
Having seen films like Transformers recently (if you haven't seen it yet and you have any interest in animation at all, stop kidding yourself, and just go!) and looking at companies like Method Studios, who specialise in photorealistic 3D, I really want to attempt some sort of photorealism myself.
I realise how difficult a task it can be to get smooth motion-tracking, but here's a student work by Nicholas Markel from the Vancouver Film School, that shows that it is possible for struggling students like us to get some resemblance of realism:
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