I haven't actually posted my final concept, so for anybody who hadn't seen my presentation, here it is:
- Using insects and relate their certain features(anatomical, abilities) to certain aspects of the car.
- Point out these certain features in a very subtle way.
- Creating the insects in 3D, and having them as the focus of the commmercials, with the car a background character, so as to create mystique around it.
- Compositing the 3D insects with video footage of the car.
The major difference between this concept and my first one, is that I've taken away the comical aspect of the narrative. Thinking that my 3D animations are often punctuated by a joke of some kind, my aim in this project is to take a more serious approach.
I am wanting to achieve a style that is very stylish and elegant, and the focus is the quality of the graphics, not the witty punchline at the end.