Now for my concept:
- I am going to produce a series of commercials for a car and 0r motorbike (or a car/bike product).
- The commercials will feature both live-action footage & 3D elements.
AIMS:
- Produce three 15-30 second commercials
- The commericial's should all fit together as a series, all with the same theme(s) running through them & structured in a similar way.
- They will be set apart by different scenarios, which highlight different features of the product.
THEME:
Promoting the car/motorbike 7 it's various features, using bugs & insects.
The bugs & insects will essentially be character's, who are involved in a scenario. Each scenario will have two parts to it. The 1st part will be playing out a scene that is a relatively normal part of that insect's life, and will have some similarity to a certain aspect of the product. The 2nd part will point out another aspect of the product, but this time will eventuate in the insect being injured or neutralised in a comical kind of way.
for example:
two bugs are flying/hovering (with a stationary camera view of them). A tagline reads: "at 90 dB, you will definetly hear it coming" as the sound effect of an approaching sports car begins to appear in the background. The car flashes by, squishing the two bugs. Another tagline reads: "but with a top speed of 280 km/h, you won't be able to get out of the way".
This is the begginning of my concept, & it needs lot's more work. I must go, I have some brainstorming to do...
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1 comment:
Feedback on presentation:
I'm generally satisfied that you are going about this the right way, with good and useful research. The concepts you present are strong and I imagine them to be ideally be highly polished visuals. So much in fact, that I would suggest you consider a single ad of 30 seconds and then two cut down/edited versions (eg. 20 sec, 10 sec), as Stuart is doing. That way you will be able to concentrate on achieving a higher and more professional level of finish.
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